For those that create the culture of consumerism can be detrimental to the whole process

I recently came across two very amazing people on the internet.
The first, who I haven't looked into much, just listened to what he had to say is his name is John Perry Barlow. The second is an author by the name of Kurt Vonnegut.

Both are terrific examples of people who have a perspective on things on. Whether you agree or disagree with them is irrelevant. They are creators.

It got me thinking about artists. Then I combined those thoughts on artists with proverbs.
'Do something that you love and you'll never work a day in your life'
'If you do it for the love, the money will come'
So and and so forth. Now this isn't exactly anti-cap capitalism but it is something different from making money for moneys sake.

I believe that an artist - those who makes music, write books, paint pictures, dance etc - that create art for the sheer point of turning a profit will never, ever, achieve greatness. However, an artist who is able to turn a profit through their art done in a meaningful and constructive way is destined for great things.

Some business advice I would give an artist or a creative company is this.

We all need to eat, pay for bills, rent and petrol. There are costs of maintaining your artistic tools.
What you need to do is use the skills that you have to do something that is able to bring in money, whether that is initially plying your trade in a commercial sense that funds your ability to be free and create freely that is great! If you have another skill use it so that when you 'clock off' you can truly let your mind wander the creative halls of your imagination rather than worry about money.

How does this relate to marketing?
I would apply these concepts to the 7 P's of marketing. If you don't know what they are have a squiz.
Process - The process of creating, improving, practicing and learning the skills required to be a dynamic artist. If the job is unrelated, then it will help you focus on the process of creating.
Promotion - It's self promotion, but done in a way that is credible
Price - It will potentially allow the artist to ignore the fact they might give away their music for free but this can be made up in the form of touring.