e-marketing your family

I have recently been clicking 'next blog' to try and find something interesting. Most of the blogs pertain to people's families, with lots of photos of their children. It is all good and well people are proud of their kids...but really must we advertise our families so extensively?

watch this go viral (scuze the pun)

cover your dick or youll get sick

The birth of new News? Or just an advertising gimmick

Murdoch has decided that no news is bad news and free news is even worse. As such he is going to try and start charging people for the news. But why on earth would News Corp want to charge people for something that they get for free?

Here is the article

http://www.businessspectator.com.au/bs.nsf/Article/New-Corp-media-Murdoch-news-iPad-iPhone-pd20100817-8E3EF?OpenDocument&src=mp

Now I obviously understand why they want to charge people for the news. its all about that 'paper, paper'. But let us think about a) what the news is and b) why people read it.

a) The news is just information that relates to the world, it is seldom objective (these days) and usually has some underlying opinions due to the reporting of it. News can be very local (and even person to person) or it can encompass the whole world.

b) People read the news to be 'informed' (although sometimes it serves us to cause the participant to be misinformed)

Leads me to 'c'; c) why would people pay for the news when they get it for free?

Is it being written by some sort of award winning writer that knows some linguistic secret that will cause feelings of euphoria by writing about the daily happenings of the world? Probably not. So in that case, what will make paid news different from the news that everyone else gets? Maybe the ads?

Murdoch...you threw your money away again....maybe next time throw it at me? I'll be able to give you your next scoop...."PRINTED PRESS POSTS PLUMET"

marketing for morons...or marketing morons

http://www.news.com.au/travel/news/angry-jetblue-flight-attendant-steven-slater-wants-a-clothing-line-his-ex-wife-says/story-e6frfq80-1225904326486

He is now a 'brand': Fuck that.

Free ad's thanks to a competition + you tube

Doritos' got something like a million (give or take a few hundred thousand) ads made by the most creative minds that the internet can muster.

The details can be found on their website

http://www.doritos.com.au/

and some ads can be found on youtube

http://www.youtube.com/watch?v=bkg6QDnxwJw&feature=pyv&ad=5033104224&kw=dorito%20comercial&gclid=CJya77TKtaMCFRh9bwodQxlPZg

http://www.youtube.com/watch#!v=9bRSM4EbLFw&feature=related

Pretty great advertisements but do you think that it is exploitation, innovation and motivation?

:)

let me run you through our own e-marketing campaign

I am launching a new party/production brand in September and e-marketing is a fundamental part of developing awareness. I am going to explain what we are doing, and how we did it.

**Disclaimer**

Whilst I am obviously using my own projects example of e-marketing I think that it serves to demonstrate and exemplify the theoretical points that I was making earlier in my posts. Before I go on, I want to be clear (so as to ensure that I am not being accused of any sneaky marketing dealings). The marketing I am about to use is my own, the event is one that is organised and operated by me and a collective group of like minded individuals. What we do will be outlined, the details of the event can be read on the site if you chose to and not because I forced you to read them (although I hope you do and would love for you to attend). :) Happy Learning.

Step One.

We came up with the idea of the party, planned the line up, venue, date, detailed our roles and responsibilities, came up with names, logos and art work.

Some lessons learnt along the way. If there is nothing to see, everything is just words That is to say we needed a logo before we could even consider starting to develop any brand awareness. Before we had a logo we needed a name.

The name we chose was 'Sum of Us'

We had several different logos developed. The most insightful came from a first year graphic design student and close friend of mine studying in Adelaide. This shows that students are sometimes better than the masters ;)

Step Two.

Once we had a logo, we created the pages on the infamous Facebook. Although detested and admired in the same circles it provides an obvious reason for choice (if I need to explain to any of you means you shouldn't be doing marketing but some sort of gardening course).

We created a Facebook profile, and group page.

The reason we created two pages was because each page allows for different advantages and limitations.

The Facebook profile was immediately available for the public but the group page for the minute is a private group and it allows for fast and effective communication. The group page can host images, videos and text. In that way it allows for the 9 people involved to share ideas in the most efficient and effective manner.

Stage three.

Adding out friends to the page.

Using some nifty coding that Facebook has built into itself, we used the '@' symbol to generate awareness and interest whilst suggesting friendships to people we knew. This has generated at the time of writing we have 530 people who have been added. Mostly they have added us. This means that we can contact them, as a type of permission marketing.

We did this whilst we finalised the line up, poster/flyers and any other little semantics that are required for running an event of the size that we are putting on.

Stage four.

Release date of the flyer and line up.

So we have all the artwork done (or at least the main components of the artwork). We then released the final line up that includes over 40 acts (I am not advertising it because I feel it would detract from the educational purpose, but please check it out if you are so inclined). As well as creating an event (which we had created ahead of time so as to be able to put it out there as soon as it was ready).

Stage five.

Adding people to the event, this is the annoying part for you kids who are NOT and DO NOT want to play at home. For those of you who are interested, this is where you generate awareness and hopefully plan to attend.

This is the Sum of Us Page

http://www.facebook.com/profile.php?id=100001218653714&ref=ts

This is the Sum of Us Event

http://www.facebook.com/event.php?eid=141710895860683&ref=ts

p.s if you want me to post images I will....I just don't want to seem like I am trying to promote to you all something that you do not want or need. (however I think most of you will need some musical education in one form another hahaha)

phones for the deaf and mute

The i-phone 4

Epic....The greatest thing about Apple is not that they invent technology, but they just get that technology and make it more useable. Let's take video calling for example. An application that has been around for a while now just seems to be better harnessed by Apple that application is video calling.

The iPhone 4 ad communicates one of the best reasons for buying an iPhone to a market that might not consider buying a phone normally. That market is the deaf and mute market. Why would they buy a phone when they cannot make sound or hear sound. Video calling...they just need to see the signs.

Speaking of seeing signs and video calling. Do you think that there is a chance that there would be youtube esq. ads that pop up whilst you call? Would anyone allow for this to happen on their phone if it made calls cheaper?

What I do you ask?

I have one of 'those' jobs where at times the use of e-marketing in the industry can be very annoying. It is promotions, and the nightclub industry. I am not sure if it is the same internationally, nationally but in Melbourne. E-markeitng and club promotions goes together like spaghetti and meatballs.

How do promoters use e-marketing?

The basic promoter will join a social networking site i.e facebook (but originally it was probably MSN). They will then add their 'friends' or just people to develop their network. Then they will create an event or go to a friends event. They will click on 'invite friends'. They will highlight the specific friends they want to invite.

This sounds alright yeah? People are inviting their friends to their events. That is what it is meant for. That is all good and well, but here is where it goes wrong.

Most people are friends (that are on my facebook for an example) with about 250+ people. Of that they probably know at least 3 promoters. That isn't to mention groups that they have joined. They then receive invitations to things that they don't want to go to and have no interest in. It is when this occurs that it becomes noise.

My problem with e-marketing is that when you are friends with promoters 100's of invitations get sent out for the exact same thing (each event will have at least 5-10 promoters). It is just frustrating to receive so many invitations for the same event.

As I write this though; I feel like I am bitching and moaning. Maybe it is annoying, and maybe I just know too many promoters.

Coming to a realisation is a bitch sometimes.

(m)e-marketing

E-marketing for the masses is using the internet. The internet is the easiest and cheapest form of marketing these days. Thanks to the fantastic social networking sites of the 21st century we are now able to be bombarded with noise, junk, rubbish and 'awesome' offers from some of our not so close 'friends'. Which serves to dilute the decent, wholesome and value packed offers that really do exist that your 'real' friends wish to put on offer to you their 'real' friends.

Let us take for example the wonderful world of bands. Bands are now able to create a profile on a social networking site and then try and hit it big as a Miss Tila Tequila demonstrated way back in 2006 (like http://www.time.com/time/magazine/article/0,9171,1570728,00.html).

They are thrust forwards into the entertainment industry with a few (million) clicks of a button. All through what I would like to coin (m)e-marketing. Does it take any skill, maybe a little. Does it take luck? probably a lot. Do you need to be a persistent and driven? Most likely.

So what does it take? In basic terms it simply applies the social theory of the 6 degrees of separation. It then tests it to the n-th degree. It requires the user to be persistent enough to get their message out there and really it is about causing as much brand/product/service awareness as possible.

Let us all get this straight though (m)e-marketing is fantastic, but it can become irritating if we have too many friends.

e-marketing and my life

E-marketing it is something I have been engaging in for most of my working life (and like most things we do) and now that I have a marketing subject at uni that requires me to think and blog about it, I realise that not only do I know a lot about it but that I am also fairly critical of it.

For you kids playing at home, while I know what it is...do you?

If not. The E stands for electronic. So although it means the internet (obviously), but does it also mean any type of marketing that involves electronic transfer of information? If so TV, mobile phones, digital billboards and even radio are all forms of electronic marketing? Although the forms of the messages differ (written, spoken, texted, sung and danced) they all utilise electronics for the media transfer. So I say, yes, yes they are.

So what do I think of e-marketing? I think its as good as any other type of marketing. Its good until it becomes noise