e-marketing and my life

E-marketing it is something I have been engaging in for most of my working life (and like most things we do) and now that I have a marketing subject at uni that requires me to think and blog about it, I realise that not only do I know a lot about it but that I am also fairly critical of it.

For you kids playing at home, while I know what it is...do you?

If not. The E stands for electronic. So although it means the internet (obviously), but does it also mean any type of marketing that involves electronic transfer of information? If so TV, mobile phones, digital billboards and even radio are all forms of electronic marketing? Although the forms of the messages differ (written, spoken, texted, sung and danced) they all utilise electronics for the media transfer. So I say, yes, yes they are.

So what do I think of e-marketing? I think its as good as any other type of marketing. Its good until it becomes noise