(m)e-marketing

E-marketing for the masses is using the internet. The internet is the easiest and cheapest form of marketing these days. Thanks to the fantastic social networking sites of the 21st century we are now able to be bombarded with noise, junk, rubbish and 'awesome' offers from some of our not so close 'friends'. Which serves to dilute the decent, wholesome and value packed offers that really do exist that your 'real' friends wish to put on offer to you their 'real' friends.

Let us take for example the wonderful world of bands. Bands are now able to create a profile on a social networking site and then try and hit it big as a Miss Tila Tequila demonstrated way back in 2006 (like http://www.time.com/time/magazine/article/0,9171,1570728,00.html).

They are thrust forwards into the entertainment industry with a few (million) clicks of a button. All through what I would like to coin (m)e-marketing. Does it take any skill, maybe a little. Does it take luck? probably a lot. Do you need to be a persistent and driven? Most likely.

So what does it take? In basic terms it simply applies the social theory of the 6 degrees of separation. It then tests it to the n-th degree. It requires the user to be persistent enough to get their message out there and really it is about causing as much brand/product/service awareness as possible.

Let us all get this straight though (m)e-marketing is fantastic, but it can become irritating if we have too many friends.