Tuesday, August 17, 2010

The birth of new News? Or just an advertising gimmick

Murdoch has decided that no news is bad news and free news is even worse. As such he is going to try and start charging people for the news. But why on earth would News Corp want to charge people for something that they get for free?

Here is the article


Now I obviously understand why they want to charge people for the news. its all about that 'paper, paper'. But let us think about a) what the news is and b) why people read it.
a) The news is just information that relates to the world, it is seldom objective (these days) and usually has some underlying opinions due to the reporting of it. News can be very local (and even person to person) or it can encompass the whole world.
b) People read the news to be 'informed' (although sometimes it serves us to cause the participant to be misinformed)

Leads me to 'c'; c) why would people pay for the news when they get it for free?
Is it being written by some sort of award winning writer that knows some linguistic secret that will cause feelings of euphoria by writing about the daily happenings of the world? Probably not. So in that case, what will make paid news different from the news that everyone else gets? Maybe the ads?


Murdoch...you threw your money away again....maybe next time throw it at me? I'll be able to give you your next scoop...."PRINTED PRESS POSTS PLUMET"

1 comment:

  1. Rupert Murdoch is seriously wrong on this issue. He's planning to target "young people" with his iPad news apps, but expects them to pay to receive something they have always got for free, all of their lives. And with high quality free alternatives available (e.g. ABC, BBC, even a lot of the good blogs out there), Rupert's target market will simply ignore him.

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