let me run you through our own e-marketing campaign

I am launching a new party/production brand in September and e-marketing is a fundamental part of developing awareness. I am going to explain what we are doing, and how we did it.

**Disclaimer**

Whilst I am obviously using my own projects example of e-marketing I think that it serves to demonstrate and exemplify the theoretical points that I was making earlier in my posts. Before I go on, I want to be clear (so as to ensure that I am not being accused of any sneaky marketing dealings). The marketing I am about to use is my own, the event is one that is organised and operated by me and a collective group of like minded individuals. What we do will be outlined, the details of the event can be read on the site if you chose to and not because I forced you to read them (although I hope you do and would love for you to attend). :) Happy Learning.

Step One.

We came up with the idea of the party, planned the line up, venue, date, detailed our roles and responsibilities, came up with names, logos and art work.

Some lessons learnt along the way. If there is nothing to see, everything is just words That is to say we needed a logo before we could even consider starting to develop any brand awareness. Before we had a logo we needed a name.

The name we chose was 'Sum of Us'

We had several different logos developed. The most insightful came from a first year graphic design student and close friend of mine studying in Adelaide. This shows that students are sometimes better than the masters ;)

Step Two.

Once we had a logo, we created the pages on the infamous Facebook. Although detested and admired in the same circles it provides an obvious reason for choice (if I need to explain to any of you means you shouldn't be doing marketing but some sort of gardening course).

We created a Facebook profile, and group page.

The reason we created two pages was because each page allows for different advantages and limitations.

The Facebook profile was immediately available for the public but the group page for the minute is a private group and it allows for fast and effective communication. The group page can host images, videos and text. In that way it allows for the 9 people involved to share ideas in the most efficient and effective manner.

Stage three.

Adding out friends to the page.

Using some nifty coding that Facebook has built into itself, we used the '@' symbol to generate awareness and interest whilst suggesting friendships to people we knew. This has generated at the time of writing we have 530 people who have been added. Mostly they have added us. This means that we can contact them, as a type of permission marketing.

We did this whilst we finalised the line up, poster/flyers and any other little semantics that are required for running an event of the size that we are putting on.

Stage four.

Release date of the flyer and line up.

So we have all the artwork done (or at least the main components of the artwork). We then released the final line up that includes over 40 acts (I am not advertising it because I feel it would detract from the educational purpose, but please check it out if you are so inclined). As well as creating an event (which we had created ahead of time so as to be able to put it out there as soon as it was ready).

Stage five.

Adding people to the event, this is the annoying part for you kids who are NOT and DO NOT want to play at home. For those of you who are interested, this is where you generate awareness and hopefully plan to attend.

This is the Sum of Us Page

http://www.facebook.com/profile.php?id=100001218653714&ref=ts

This is the Sum of Us Event

http://www.facebook.com/event.php?eid=141710895860683&ref=ts

p.s if you want me to post images I will....I just don't want to seem like I am trying to promote to you all something that you do not want or need. (however I think most of you will need some musical education in one form another hahaha)