What I do you ask?

I have one of 'those' jobs where at times the use of e-marketing in the industry can be very annoying. It is promotions, and the nightclub industry. I am not sure if it is the same internationally, nationally but in Melbourne. E-markeitng and club promotions goes together like spaghetti and meatballs.

How do promoters use e-marketing?

The basic promoter will join a social networking site i.e facebook (but originally it was probably MSN). They will then add their 'friends' or just people to develop their network. Then they will create an event or go to a friends event. They will click on 'invite friends'. They will highlight the specific friends they want to invite.

This sounds alright yeah? People are inviting their friends to their events. That is what it is meant for. That is all good and well, but here is where it goes wrong.

Most people are friends (that are on my facebook for an example) with about 250+ people. Of that they probably know at least 3 promoters. That isn't to mention groups that they have joined. They then receive invitations to things that they don't want to go to and have no interest in. It is when this occurs that it becomes noise.

My problem with e-marketing is that when you are friends with promoters 100's of invitations get sent out for the exact same thing (each event will have at least 5-10 promoters). It is just frustrating to receive so many invitations for the same event.

As I write this though; I feel like I am bitching and moaning. Maybe it is annoying, and maybe I just know too many promoters.

Coming to a realisation is a bitch sometimes.